Besides quality assurance, marketing ranks among the key determinants of success for a business. It’s through marketing that brands seek exposure to selected target markets. Often, small business owners with limited funds dread initiating a marketing campaign owing to associated costs.
Fortunately, brands no longer need to break the bank for marketing drives. Recent technological advancements reduced reliance on the more costly methods like billboards, TV and radio adverts.
Instead, consider employing the following low-cost marketing strategies without compromising on your reach and effectiveness.
Use social media
Internet marketing has garnered unprecedented popularity among marketers. Facebook reported 2.23 billion active monthly users for this year’s while Instagram and Twitter reported to boasting of 1 billion and 336 million active monthly users. Such mind-boggling figures make a case for the potential of online marketing for brands looking to earn a niche in their respective markets.
Creating a page costs nothing; however, social media networks offer a broad array of advertising options depending on your intended reach. With as little as $5, you can employ PPC (pay per click) techniques, or pay for ads on Facebook, Twitter, Instagram, Google or Snapchat.
Engage in community events
For small business owners, the community in which they do business offers the best opportunity to gain clients. Shrewd business owners understand the importance of networking within the community.
One way is contributing to a local charity and having them appreciate your brand on their adverting platforms. CSR initiatives allow you to gain the trust of the community thus raising the odds of market penetration. One perk of CSR initiatives is you get to control your contribution without risking breaking the bank.
Turn to email marketing
Often under-appreciated, over 205 billion emails are sent each day. Email marketing must rank highly on your go-to marketing strategies. This tactic allows you to tailor your message depending on your audience.
You may directly request readers on your website to subscribe to your newsletters or dig out their email addresses from your blog’s comment section or and send emails introducing your brand and you it can impact their lives.
Give out freebies
Just about everyone likes free stuff be it a well-branded t-shirt, notebook, pen, umbrella or cap. Devise a giveaway promo where clients receive free branded merchandise upon purchasing a certain quantity or price or those who subscribe to your email list.
Finding cheap personalized t-shirts, for instance, is easy. Visit the Tee Junction website to get a chance to design your tailored t-shirts.
Giveaways endear you to customers as it displays sincerity often overlooked by many brands.
You need not spend a fortune to advertise your business. Employing any or a few of the above strategies will make you competitive while at the same times saving on costs. While the use of social media marketing may require a certain level of expertise, you don’t need to spend over the odds of acquiring an expert.
So Sassy Peeps, what marketing tactics do you use? Inquiring minds would love to know!
Have A Happy Healthy, and Remember to Always…