About Sally
Clothing should lift your mood, suit your lifestyle, and reflect who you are — effortlessly.
Hi, I’m Sally Martin, a Personal Stylist passionate about helping women reconnect with their style and feel truly confident in what they wear. My mission is to make getting dressed each day feel joyful, not stressful — and to help you fall in love with your wardrobe all over again.
I’ve spent over three decades working in fashion, including nearly two decades as a Senior Fashion Buyer for leading retail brands. In 2010, I turned my focus entirely to personal styling and founded Simply Sassy Style to help real women feel empowered through their wardrobes.
With my experience designing and curating clothing for everyday life, I understand what works — not just on the hanger, but in real life. I know how to build wardrobes that are both stylish and practical, ones that reflect your personality and fit seamlessly into your routine.
But great style goes beyond the clothes themselves. What we wear directly influences our mood, energy, and self-image. Dressing well isn’t about vanity — it’s about showing up as the best version of yourself, every day.
Looking and Feeling Fabulous Has No Expiry Date
Style without the overwhelm – tailored just for you
I wholeheartedly believe that feeling fabulous isn’t reserved for a certain age — and I’m here to challenge the outdated idea that women in midlife fade into the background. Clothes have the power to express, uplift, and remind you exactly who you are.
With years of experience in both garment creation and personal styling — plus a genuine passion for fashion — I specialise in creating modern, functional wardrobes that suit real lives and real women.
I take the guesswork out of fashion by offering personalised, fuss-free style solutions that actually work for you.
Life changes — and so do we. From motherhood to career shifts, hormonal changes to evolving body shapes, these transitions can leave you feeling disconnected from your sense of self. One day you wake up and realize your wardrobe no longer feels like it belongs to you.
But it’s never too late to change that. Prioritising yourself and your style isn’t a luxury — it’s a form of self-respect. When you look good and feel confident, it positively touches every corner of your life.
I offer a supportive, judgement-free space where you can rediscover your personal style — and feel like you again.
At Simply Sassy Style, I offer a supportive and welcoming environment where you can reconnect with your personal style and learn how to build a wardrobe that truly reflects you — effortlessly and authentically.
Looking stylish isn’t about chasing trends, fitting into a specific size, or buying what influencers say you “must have.” It’s about rediscovering your sense of self and embracing the confidence that comes from wearing clothes that genuinely make you feel amazing.
I’ve guided hundreds of women (and men) to feel proud and empowered in what they wear — helping them express their individuality and show up in the world as their best selves. I’d love to do the same for you, while also helping you shop smarter and get more out of your wardrobe.
One of the best parts of my job? Watching my clients light up when they see their transformation.